Wherein I explore the “Hunger Games – Touring Musician Style” video log-fundraiser, and weigh its successes and shortcomings….
Winter and I are back from our tour through the South. We are mostly unpacked and integrating back into our home life, and I thought I would take a few moments to muse on our fundraising experiment, which went on for the duration of our tour.
Including a donation outside the Indiegogo framework, our fundraising efforts yielded a little over half of what we were shooting for. While this was still very helpful, it didn’t get us entirely out of the woods. Also – it was a lot of additional work in an already pretty grueling schedule. Was it worth it? Well – yes, in that, as we feared, we would have lost money on this tour, and due to the fundraiser we did not. So in that regard I am glad that we did it.
However, I probably won’t do this particular thing again. It required entirely too much hustling just to get it where we did. I never want my promotional strategies to take on the qualities of a henpecking housewife . An effective strategy should take on a life of it’s own, because it’s a cool idea and folks want to share, and want to be part of it. I believe that if you create something that speaks to people, it will “sell itself” more than this did. Of course it is my job to tell folks it is happening and to give reminders here and there, but this one felt like it needed too much push, so that toward the end I began to fear I was bugging folks. I prefer the voice of “rallying the troops to glory” over “old battle-ax”.
Also – in retrospect I wish I hadn’t posted all the videos on my blog. It isn’t really what my blog is for. Here is to be my musings on the quest for beauty and wonder in this world, a place of inspiration. When I look at my blog now and see nothing but several videos of us doing this or than on the road, I lose interest. I can only imagine that my readers have as well.
I know some of you did follow along on the whole thing and will probably tell me I am being too hard on myself. Let me say, I do acknowledge it had some successes. It did engage some folks and it did earn some money. It was a worthy experiment, and I think in general the artist-patron relationship is something worth cultivating, and indeed a necessary piece of the pie for most artists. It is not my intent, in declaring this fundraiser a bit wanting, to diminish the value of any contributions made. Those of you who did contribute helped us shoulder the weak spots on the tour, the new territories – which were many – and thus you saved us from a financial burden at holiday time. I can’t tell you how much I appreciate that! Winter and I felt truly supported.
My only real complaint is that it didn’t resonate with more folks. Since it did not, this particular model created too high a work-to-results ratio. So we live and learn, we experiment and evaluate, until we find our sweet spot.
I would be interested to know your thoughts about this particular endeavor –
Did the Hunger Games – Touring Musician Style videolog fundraiser speak to you? Why or why not?
What sort of supplemental activities or projects would you like to see from me as far as generating fundraising support for future musical endeavors? What kinds of things would you be excited to participate in?
Some ideas I have are:
1) The Ring of Enchantment – a membership area of my site wherein I endeavor to inspire you and your own dreams, which will include 1 essay a month on cultivating enchantment, magic, living creatively, etc., and 1 supplemental practice with custom music written by me to support the practice, delivered as an audio file meditation. This will also include a social network and/or forum area where we can converse online, and maybe some Google hangouts. It is my hope with this to create a community where we can all share and support each other’s greatest dreams for our lives and our world. We’ll have an internal marketplace, and I will also include deep discounts on everything I create, musical and otherwise.
2) A store filled with all things “Neofolk Romantique” – vintage, upcycled, handcrafted, one-of-a-kind, made or found by me, and that brings the flavor of my music into your lives in a tangible way. Store would be online and also a floating market that I bring on tour
3) Travel guides of some of the highlights from the places we visit on tour. Emphasizing the romantic and magical.
4) More chant Cds.
5)Workshops – online or in person. What types?
Please let me know if any of these excite you, what you thought of the Hunger Games video log, and also what types of things you would find engaging as future fundraising efforts. Got an idea I haven’t listed? Feel free to share it in the comments. Ideally, I seek ideas that don’t require constant hustling, because they are things you want to participate in anyway. So if you have any thoughts or ideas you want to share, I am eager to hear them.
Alright! Back to our regularly scheduled programming of finding the enchantment and magic tucked into every nook and cranny of this beautiful world. I have many things to blog about from tour, and am looking forward writing them up! Stay tuned…..